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0 Subject: MLB sells ad space on bases and pitching rubbers

Posted by: Mattinglyinthehall
- Leader [1629107] Wed, May 05, 2004, 13:40

Please tell me this is a joke
SPIDERMAN 2 to appear on bases in all Major League Baseball games
Wed May 05 2004 11:52:49 ET

In a move that has purists howling, Major League Baseball has agreed to decorate its bases -- and pitching-mound rubbers and on-deck circles -- with a spider-web pattern as part of a promotion for the release of Sony Corp.'s "Spider-Man 2" next month.

The superhero sequel is set to open in theaters June 30. "`Spider-Man 2' Weekend" will start Friday, June 11, and all 15 MLB teams playing at home have agreed to participate for one or more games, the WALL STREET HOURNAL reported on Wednesday.

The deal is baseball's latest attempt to develop a splashier national marketing image. "In an ultracompetitive sports-entertainment environment, you have to take risks," says Tim Brosnan, MLB's executive vice president for business.
The MLB.com press release makes no mention of spiderweb designs on the bases, pitching rubbers and on-deck-circles.
1Ender
      ID: 459217
      Wed, May 05, 2004, 13:50
From the second link:

"During Spider-Man® 2 Weekend, which has been scheduled during a segment of the 2004 Major League Baseball Interleague Play schedule, ballparks will feature in-park and on-field Spider-Man® signage and each Club will feature special Spider-Man® promotional events, including giveaways with the world-renowned web crawler. In addition, highlights from Spider-Man® 2 will run on stadium video boards to promote the motion picture's June 30 release. Major League Baseball Properties and the 15 participating Clubs will promote Spider-Man® 2 Weekend locally in each market and nationally."

I am curious what "on-field ... signage" means.
2azdbacker
      ID: 393403015
      Wed, May 05, 2004, 13:52
Freakin' ridiculous.
3Ender
      ID: 459217
      Wed, May 05, 2004, 14:05
Let me play devil's advocate here.

What's so distasteful about this idea? Parks used to (and at lower levels still do) sell advertisement's on the outfield fences. Parks already have corporate sponsors themselves. What's wrong with a web painted on a base?

On the otherhand, the bases aren't white for decoration. They are white for contrast so that they can be easily seen against the infield.

Personally, I don't think Spiderman on the ondeck circle would bother me, but I think the basepaths and the pitching rubber is going to far.
4Ref
      Donor
      ID: 539581218
      Wed, May 05, 2004, 14:06
They gotta pay these overpaid players somehow. ;)
5JeffG
      Leader
      ID: 1584348
      Wed, May 05, 2004, 14:20
This is just a growing trend. Baseball parks are pretty much billboard riddled to begin with, so putting up some Spiderman stuff on the outfield walls is nothing different than is done now. It was only a few years ago when ballparks put advertising right behind home plate so to appear on the screen during each pitch, and some even utilize 'virtual ad' technology when broadcasting the games.

Yankees have removed their out-of-town scoreboard this season to make room for more billboards. They now have the out-of-town scoreboard integrated with the current info disseminated on their current space.

Having 'Spiderman Day' at the ballpark better be no different than when a local wireless carrier or whatever is giving out bobbleheads and door prizes then having some extra in-game promotion (usually on Diamond Vision) as part of the process. People that only go to a few games a year usually look for promotional days.

However having said this, this Spiderman thing could be the beginning of the next step. MLB already had the Yankees and Devil Rays wear advertising patches right on their uniforms and caps for the two games in Japan. If they are spraypainting a logo in the outfield, or now having these special bases or pitching rubbers where they can brand their logo, it is just this advertising trend continuing. Maybe they can make some money here and give it to the teams pleading poverty.

I can't wait for the first time a soft drink company wants a similar promotion and a player will refuse to play because they are a pitch-man for a competing brand.
6Tree
      Donor
      ID: 599393013
      Wed, May 05, 2004, 14:32
from espn.com

If Yankees shortstop Derek Jeter turns a double play against the San Diego Padres in their mid-June matchup, he'll likely have to step on Spider-Man's web to do it.


As part of a marketing alliance between Major League Baseball Properties, Columbia Pictures and Marvel Studios, webbed logos of the upcoming film "Spider-Man 2" will appear on bases and on-deck circles in 15 stadiums of teams playing host to interleague games June 11-13.


i think it's only a matter of time where we begin to look like soccer in the rest of the world, where instead of Yankees across Don Mattingly Jr's chest, it'll say "CableVision".

but most importantly, changing the color of the bases is very distasteful to me, as it could affect the game's outcome.

7Perm Dude
      Dude
      ID: 30792616
      Wed, May 05, 2004, 14:40
Nothing wrong with advertising, but ads never made their way on the field.

Soon, players will start wearing small ads themselves (ala racing jockeys).

The point of the on-field promotion is to draw attention to the product (in this case, a movie). The more attention is drawn to the product on the field, however, the less is on the actual game.

pd
8JeffG
      Leader
      ID: 1584348
      Wed, May 05, 2004, 14:54
From the ESPN link above:

Baseball will receive about $3.6 million in a deal negotiated by Major League Baseball Properties with Marvel Studios and Columbia Pictures, a division of Sony Inc., a high-ranking baseball executive told The Associated Press on condition of anonymity.

The teams will get a piece of the pie from the promotion. Large-market clubs like the Yankees and the Red Sox reportedly will receive more than $100,000 each through the promotion, according to the Wall Street Journal.


9biliruben
      ID: 441182916
      Wed, May 05, 2004, 14:55
They are selling baseball's soul awefully cheaply.
10JeffG
      Leader
      ID: 1584348
      Wed, May 05, 2004, 14:59
Just thinking, does this open up the door for individual teams to cut their own deals for future promotions, and if so, will this even bring in more money to the large market teams, making it even harder for the smaller markets to then place as competitive a team on the field. Also, since only half the teams are home that week, are the road teams being cut out of some of this cash.
11Ryan Leaf
      Sustainer
      ID: 1730209
      Wed, May 05, 2004, 17:57
#4
You best BACK OFF! From that statement.
Check out the Stats.
In four seasons, I appeared in 25 games, making 21 starts.
I completed 317 of 655 passes for 3,666 yards, with 14 touchdowns and 36 interceptions.
Show me the money!
12The Left Wings
      ID: 6142019
      Wed, May 05, 2004, 18:50
I just heard from The Score that this deal is worth $3.6M.

Discuss how low the MLB thinks of the fans.
13Mattinglyinthehall
      ID: 217351118
      Wed, May 05, 2004, 19:50
Congressman George Nethercutt [R-WA] today wrote Major League Baseball Commissioner Bud Selig about plans to put advertisements on bases this summer
May 5, 2004

Allan H. (Bud) Selig
Commissioner of Major League Baseball
New York, New York 10167

Dear Commissioner Selig:

I am stunned by today’s reports that Major League Baseball is injecting advertisements onto baseball diamonds in ballparks across the country. For decades, fans have tolerated advertisements that encroach closer and closer to the baseball diamond, but to put ads on the actual bases goes one step too far.

Little leaguers deserve to see their heroes slide into bases – not ads. As a former minor-league baseball team owner myself, I believe such aggressive advertising undermines the character of America’s pastime at every level. Major League Baseball has a duty to keep baseball pure for future generations of Americans. By intruding on the baseball diamond itself, baseball’s profiteers are sacrificing too much.

The U.S. government recognizes the special contribution of baseball to our nation by granting MLB special anti-trust exemptions. This over-the-top commercialization of baseball undermines its value to our nation and potentially questions the need for MLB's special monopoly status.

At a time when so many Americans are risking their lives to protect our values and traditions, I would hope Major League Baseball would do everything possible to protect our national pastime. Before haphazardly placing advertisements on the baseball diamond, I hope you engage in a dialogue with fans. Please let me know if I can do anything to help you facilitate such a discussion.

Sincerely,

George R. Nethercutt, Jr.
14KrazyKoalaBears
      Leader
      ID: 517553018
      Wed, May 05, 2004, 19:58
From CBS Sportsline: The New York Yankees and Boston Red Sox will get more than $100,000 each, one team executive said, also on condition of anonymity. Most of the other 13 teams playing at home that weekend will get about $50,000 apiece, the team executive said.

Interesting. According to the article, "the amount a team receives depends on the level of its participation." Is anybody else having visions of a picture of SpiderMan scaling the Green Monster?

As for the "purity of the game," when has MLB ever been concerned about that? MLB can't even put together a steroid policy that Ben Johnson would fail. They can't even figure out how to speed up the game to prevent fans from falling asleep by the 5th inning. And they certainly haven't figured out how to keep payrolls from exceeding $100M. Reasonable ticket prices? You have to be joking.

This is MLB we're talking about here. They are dumb. Is this a surprise? They say they want to appeal to kids. You want to appeal to kids? Tell stadiums to set aside a certain number of tickets for every game that can be purchased, with proof of age, by anyone under the age of 18 for half the price of a regular seat. Whatever doesn't sell within an hour of gametime opens up to the public at large. Have "Kid Time" at the stadium before the game, where ALL the players on the team are required to show up for a session to meet and greet and sign autographs for and take pictures with kids 12 and under. Sell kid sizes of souvenirs for half the price they currently sell for. Sell a "Kid Meal" for $5 (Kid-sized dog, fries, and drink). And on and on and on.

In other words, if your goal is to "appeal to younger fans," as MLB states is the purpose of the SpiderMan advertising, then appeal to the youngest of fans and make the game more accessible to them. Kids who fall in love with a team or a player or a group of players are more likely to become lifelong/diehard fans. Talk to any diehard baseball fan and you're pretty much assured that they became a fan of the game before they turned 18.

On the other hand, if all a kid hears from their parents when they're growing up is how bad MLB is and how expensive it is and how they can never go to a game because of the outrageous prices, and even if you do, there's no way you're getting that shirt of your favorite player and there's no way that superstar will even glance in your direction, then they're less likely to become a lifelong/diehard fan.

Accessibility, not advertising, is the key. Sadly, MLB is too dumb to realize this and will continue to think that the way to attract kids is through pushing products in an ever-harder sell. Sure, advertising works on a percentage of people, but accessibility and creating memories works far better.

I can remember the A-league St. Louis Cardinals games I used to go to as a kid as if it were yesterday. Is it any wonder considering how much more accessible that level of baseball is? I remember a Braves game I went to in college, but honestly could not tell you who they played or what the outcome was. I do remember leaving the game early. MLB needs to work on capturing that minor league level of accessibility to the team, the players, and the game and sell THAT. People would pay for that without, or with much less, complaint.

15KrazyKoalaBears
      Leader
      ID: 517553018
      Wed, May 05, 2004, 20:01
Funny that Congressmen are getting up in arms over ads on the diamond, but have done little, outside of a hearing here and there, to pressure baseball into a real steroids policy or into fixing the broken finances of the game.
16azdbacker
      ID: 393403015
      Wed, May 05, 2004, 20:26
"The U.S. government recognizes the special contribution of baseball to our nation by granting MLB special anti-trust exemptions. This over-the-top commercialization of baseball undermines its value to our nation and potentially questions the need for MLB's special monopoly status."

Wow. Is that a threat?
17Tree
      ID: 10412519
      Wed, May 05, 2004, 21:08
18Punk42AE
      Donor
      ID: 36635522
      Wed, May 05, 2004, 21:24
I can't remember what thew anti-trust thing in MLB does. What exactly is it protecting?
19Perm Dude
      Dude
      ID: 30792616
      Wed, May 05, 2004, 22:24
It makes them except from a number of rules about competitive leagues and union rules.

It's the only real threat the government has over baseball, but MLB does take it fairly seriously.

KKB, I get yer point about baseball, but unlike other sports there is a cherished history that the owners and administrators used front and center as their sales card (unlike other sports). It's not that they are dumb. It's that they want their cake and $100K at the same time.

pd
20KrazyKoalaBears
      Leader
      ID: 517553018
      Wed, May 05, 2004, 23:00
Perm Dude, I'm not saying there isn't a history that exists that should be cherished, but there is a lot about baseball that is no longer "pure." What I'm saying is that there are a lot of people screaming about maintaining the "purity" of baseball when most of that purity long ago left the game. It should be more like, "Can we not save this last pure aspect of the game?" A minor semantics difference to some, but not to me.

Considering the current state of baseball, it's really not surprising at all to me that they came up with this idea. Some may be shocked, but I can honestly say that when I read the article I pretty much thought, "Hmm, what else is new?" Sad, but true.

I love what John Kruk said on Baseball Tonight. He said, "They'll throw out the first pitch and then say, 'Gentlemen, start your engines.' This is NASCAR." I can't say I disagree with him. It's one thing to put ads on the outfield walls, around the stadium, and in the dugouts, but when it's a part of the central focus of the game, it does feel like NASCAR. I can hear the game announcer now: "Tonight's first base bag is brought to you by Big Jim's Barbeque, where pork sandwiches are on sale all month." Of course, they'll be showing a close up of the 1B bag with Big Jim's logo on it. Why should we think MLB will stop at national advertising? Why should we think the clubs will stop there?

I also enjoyed what Harold Reynolds said: "I hope Brandon Webb is pitching." LOL!

21The Left Wings
      ID: 6142019
      Thu, May 06, 2004, 00:19
I find it quite surprising that the problem with steroids is still getting brought up.

Do you seriously think that Barry Bonds is STILL taking steroids? How do you explain his stats so far in the 2004 season?

My idea is: If people want to risk their health in order to earn money, let them do it. They'll just die horrible deaths when the drugs catch up to them. No money can save them.
22KrazyKoalaBears
      Leader
      ID: 517553018
      Thu, May 06, 2004, 00:44
TLW
1. Steroids are an illegal/banned substance in the US unless prescribed by a doctor

2. MLB is an entity protected from antitrust laws by the US government.

Should 1 and 2 not go hand-in-hand? Or should we just continue with the absurdity? Personally, I could care less what someone wants to do to their body, but for an entity protected by the US government from certain laws to not have any realistic standards regarding other laws, particularly performance-enhancing drugs in a competitive environment, is ridiculous.

And I never said Barry Bonds. I said steroids. Don't put words in my mouth. Personally, I believe Barry Bonds, like anybody else, is innocent until proven guilty. If MLB had a serious steroid policy in place, we would know one way or the other and there wouldn't be any question about the issue. Until then, I have to assume that all players are steroid-free while at the same time acknowledging that there are obviously those who use. A ridiculous idea, but one that MLB has given us.

23Mattinglyinthehall
      Leader
      ID: 1629107
      Thu, May 06, 2004, 09:53
KKB 20 that Kruck line is great. Vic Ziegel wrote an awful column bashing the Spiderman ads today that terribly misses the point (so I won't even bother linking it, but its easy to find at nydailynews.com), but expressed one great point that is along the lines of what Kruck said-
This is just the beginning, folks, and the only surprise is that baseball, grandpa's game, our slowest-moving sport, is trying to MTV its product.
Also in today's Daily News, it appeasr the Yankees won't be in full compliance with the ads -
But the Yankees are balking at the $3.6 million marketing blitz, saying they won't do anything to compromise the history of the national pastime or Yankee Stadium.

"We try to work with Major League Baseball," said Lonn Trost, the Yankees chief operating officer. "But if we think it's something that's not good for the Yankees and Yankee Stadium, we're not going to do it."

Bombers spokesman Rick Cerrone said the movie logos would adorn the bases only before the game, not during it, although the Spidey image would stay on the on-deck circle the whole time.

Trost said the Yankees, who play host to the San Diego Padres that weekend, definitely would not allow the logo on the rubber of the pitching mound.
At the bottom of the same article, Mike Mussina and Bob Feller gave the quotes of the day -
"Where do we go from here? Chico's Bail Bonds on us?" Yankee hurler Mike Mussina said. "Somebody's making money. They're using every place they can to advertise."

Hall of Fame pitcher Bob Feller was reminded of a saying in Iowa: " 'He'll sell every part of the pig but the squeal,' " Feller said. "Some people are so desperate for any last penny they can squeeze out."
24russelldl
      ID: 35251299
      Thu, May 06, 2004, 10:09
I think it may be interesting to see how players react when this actually happens. It doesnt take much for a batter to say something is obstructing the batter's eye and the umps quickly remove it. If one guy says the pitching rubber is bothering him, will they remove it? I'd also like to see some things like Carl Everett scratching spidey off of first the way he scratches out the back line of the batters box. Or an irate Dusty Baker tossing first base and spiderman down the right field line.
From another angle, its always difficult to boycott the game we love. They don't seem to notice and we lose a great game. But it should be easy to boycott a stinker like Spiderman 2. Maybe that will send a message.
25Tree
      Donor
      ID: 599393013
      Thu, May 06, 2004, 10:31
1. I love that the Yankees are boycotting it. i make no secret of my distaste for the Yanks, but i'm glad to see them take a stand somewhere.

2. Moose's quote is classic. any reference to the Bad News Bears is alright in my book.

3. to further expound on KKB's thoughts on re-appealing to the youth market, i've got some ideas:

a. more day games, or at least earlier starting games during the week - even starting a game at 6 p.m. instead of 7 p.m. is a huge difference.

b. more single admission double-headers. it ain't the tickets where the teams make the money anyway - it's the concessions, and you'll make some nice cash when people are trapped in your stadium for 8 hours. :o)

c. earlier start times for the playoffs. the games end at midnight, if we're lucky. most adults can't stay up that late, much less kids.

MLB, if you want the kids back, appeal to the kids. marketing a movie ain't gonna do it.
26JeffG
      Leader
      ID: 1584348
      Thu, May 06, 2004, 10:50
Re: Marketing baseball to kids. Spiderman logos on the bases and stuff is marketing for the movie, not baseball.

Some people believe that MLB is getting something else in return out of this. It has been suggested in return there will be marketing of baseball in places where the next generation of baseball fan can be exposed to baseball advertising promotions, like in movies or using the promotional tools of the movie industry, or future joint ventures.
27Mattinglyinthehall
      Leader
      ID: 1629107
      Thu, May 06, 2004, 11:07
Agreed, JeffG, that's why I didn't bother linking the Vic Seigel column, as his greater issue seemed to have something to do with the notion that this is a bad idea on MLBs part because Spiderman logos and such won't have any effect on baseball ticket sales. Duh.

The part of the MLB statement about appealing to younger fans is a poorly masked load of bull. The reason MLB is doing it is exactly the same reason that any venue or forum sells ad space or time to a sponsor - for the cash.
28Khahan
      ID: 153241812
      Thu, May 06, 2004, 13:14
Wow, Tree, I couldn't have said it better myself (but I'll try anyway ;)

I hate to say "Yeah for the Yankees," but man, you gotta love that. My only hope is that the Red Sox, in an attempt to 1 up the Yankees stand go even further and refuse to participate altogether.

As for the idea about game times and double headers, that is not something just for the kids. All through last year and too many days this year, I've sat around mid day wondering why there is no day game for me to follow. I think is a result of the almighty television $$$ and contract intruding too far on baseball.

And, along those same lines of schedules (and talking about TV in general), why is so darned difficult to find baseball on TV?

Most saturday's I flip through the channels 3 times before I remember that (at least in my area), there just isn't any national games on tv.
Sure, I might get the Phillies or Braves (phillies are local, braves are on Turner which we can't get away from), but only if one of them happens to have a day game. And if they play each other, I can watch the same game on 2 channels.
But I can go down the Vet..err Bank of America Ballpark any time to see the Phillies. Why isn't there a Saturday 1pm or 1:30 game on Fox or even Fox Family or ESPN or ESPN2?

Why doesn't baseball have a TV contract that actually calls for baseball to be on TV when people are around to watch it?

I wouldn't care if its the Angels vs the A's. They're on the West Coast...when do I really get to see them play?

You want to bring fans back to the game, then bring the game back to the fans. Great ideas about making teams and players accessible. But, give us ways of watching those teams and players.
29russelldl
      ID: 35251299
      Thu, May 06, 2004, 13:24
If I can piggy-back on that Khahan, how about giving back internet radio games. I cant tell you how many days I would like to listen to the early game while Im at work but Im not paying for it. I paid for it one year when I lived in Texas (Im from Baltimore) just to keep up on the orioles. But the price keeps going up every year and it was halfway through April before they even got the thing running. I know baseball doesnt really make any money off internet radio broadcasts so why not just give them back.
30Khahan
      ID: 153241812
      Thu, May 06, 2004, 13:56
One more comment, more directed at the ads on pitching rubber and bases:

Remeber these edicts? I imagine the meeting where this was decided went something like this:
MLB Brass: "Yes Pedro, we know you've worn that glove the past 3 games. However, you may no longer wear it. It is red and it may distract a hitter from being able to hit."

Pedro: "Wahh"

MLB Brass: "Oh yes, and in Toronto, you rookie. Yes, you with all the tattoos on your arms. Cover them up. You have to wear a long sleeved uniform so hitters aren't distracted by all the pretty colors on your arms."

MLB brass takes the speaker phone off of mute:

MLB Brass: "Sorry, where were we? Oh yes, you'll pay MLB $3.6 million to paint the bases and pitching rubbers? Deal!"
31azdbacker
      ID: 5747520
      Thu, May 06, 2004, 20:17
Just hearing on local sports radio that the bases will now NOT carry advertising. Sounds like Columbia Pictures made the move to do the right thing. Other ads will be kept.
32KrazyKoalaBears
      Leader
      ID: 517553018
      Thu, May 06, 2004, 20:43
AP is also reporting that the bases part of the promo is off.
33Toral
      Sustainer
      ID: 2111201313
      Thu, May 06, 2004, 21:18
azd Not to be cynical, but was it really Columbia "wanting to do the right thing"? I suspect that they want as many people as possible to know about their new film. The attention the negative publicity about bases got was probably worth as much to them as the rest of the promotion all together.

Toral
34Tree
      ID: 43410619
      Thu, May 06, 2004, 22:07
yahoo, via the AP, is also reporting it...
35rockafellerskank
      Dude
      ID: 27652109
      Thu, May 06, 2004, 22:15
rotoguru via Yahoo! via AP via AZDbacker is reporting the same information.

:)
36stinkypuff
      ID: 8439510
      Fri, May 07, 2004, 03:21
oh, thank god! the "purity" of baseball is preserved.

no spider-man logo on the bases? who cares? When Bonds paints himself green to promote "The Incredible Balco Hulk" -- then I'll be worried.
37azdbacker
      ID: 5747520
      Fri, May 07, 2004, 03:27
Toral - I don't disagree. I doubt there was anything altruistic about the move. They got their pub and decided to do "the right thing" to get even more positive pub, most likely.
38walk
      Leader
      ID: 32928238
      Fri, May 07, 2004, 08:25
I found an article in today's NY Times by the sage George Vescey, copied & pasted below (so you won't have to register to view) to be pretty interesting:

- walk
******************************************

Quick Reversal Reveals Game's Self-Hatred
By GEORGE VECSEY

Published: May 7, 2004


T would have been better for baseball if it had stuck to its grubby scheme to squeeze out a few million dollars by putting some cartoon character on its bases.

Then the cult of fans who still care about the sport would have continued to say: "Well, what did you expect? They'll do anything for a buck."

They are saying the movie people called off the deal, but somehow this abrupt reversal only makes it seem worse because it reveals Major League Baseball as even more out of control than anybody had thought.

Commissioner Bud Selig and his advisers could not maintain their crass posture for 24 hours. They heard people gnashing their teeth in rage, and they heard people mocking them, and all their plans and their charts and their contracts, and they just gave up. No biggie, Selig said.

"We will take the thing off the bases, because we need to keep the focus on the field," Selig said last night at the Yankees game in Oakland. "If it bothered some people, it isn't worth a great debate about it."

This is how it is with baseball. On Wednesday, groveling to attract children to their business, they say they will put logos from a movie on all three bases and two on-deck circles for one sellout weekend. On Thursday, they take back the bases, although the other promotions for the movie continue for the same $2.5 million.

"This is an opportunity for us to reach out to a young demographic," Jacqueline Parkes, baseball's senior vice president for marketing and advertising, said on Wednesday.

I'll give them demographics. How about the demographics of grumpy old fans who despise this kind of stunt?

All the money that could be going to Barry Bonds and Alex Rodriguez and other actually talented people is going to clueless executives who hatch (or at least submit to) a plan that cannot stand 24 hours of ridicule.

These brilliant club owners, who made money in other fields, or inherited it, put their showcase games - their World Series, a lovely concept, long since corrupted - on after 8:30 p.m. in the East.

The press and the fans beat them over the head for putting the sport out of reach of the "young demographic." Then Selig and his people whine how they must obey their mad masters from television who feed them so well.

They must really despise baseball. They allow places like Yankee Stadium to bombard, at almost health-threatening levels, the eardrums and minds of the paying customers. Then they allow such niceties as the out-of-town scoreboard to be slowly phased out of existence.

Wanna follow the Red Sox' game half-inning by half-inning? Wanna see the pitching changes in the Mets game? Tough.

Baseball is having an identity crisis. Baseball does not believe in itself. Baseball will sell the whiteness of its bases for a measly $2.5 million. But when America guffaws, baseball backs off.

This crisis in leadership has been coming a long time. The owners stuck their heads in the sand while their players grew bulkier and bulkier, like parade balloons being pumped full of helium. When rumors of steroids fell on them, they blamed the players association's short-sighted, dangerous stance.

When Selig attempted to eliminate the Minnesota Twins, which would have guaranteed a huge profit for Carl Pohlad, who had lent money to Selig, not one owner in baseball would describe this as the blatant conflict of interest that it was.

Now we discover that the Brewers, owned by the Selig family, are hemorrhaging money. Perhaps they could put "Spider-Man" all over the empty seats in the new ballpark in Milwaukee. How long before they put "Spider-Man" all over the Brewers' uniforms?

"I know there are concerns about the uniform," Selig said last night. "I'm very sensitive about that. I have said I can't foresee in my commissionership anything happening to the uniform. You never say never, but I'm a traditionalist."

There is no point reiterating all the beautiful things about baseball - the grass, the air, the lines, the space, the time, the history. Bud the traditionalist really does love the game. But he also sees the legacy as a terrible burden on him.

We're held to a higher standard," he lamented last night. "I think everybody agrees with it. We're complimented by it. But it also makes things very tough."

It was not so tough that they minded "Spider-Man" perching on their bases. They only minded America guffawing at them. Then they folded. How pathetic.

**********************
39russelldl
      ID: 35251299
      Fri, May 07, 2004, 12:14
Selig is a traditionalist!!!!! LOL
Only in that he's an owner usurping the commissioner's office at the cost of the game over which he's lost control. Would a real commissioner have screwed up this, the steroid issue, contraction, Pete Rose, the all-start game, etc., etc., etc. the way that old man Selig has? Baseball would be better without a commissioner than it is with Selig. He couldn't run one team, why would anyone think he could run a league.
40Khahan
      ID: 153241812
      Fri, May 07, 2004, 12:33
MLB just can't win. They hatch this idea. They get bashed. They back off the idea, they get bashed for backing off.
Of course, they should have realized this was a terrible idea that will only irritate and piss off the general fan base and not gone through with it in the first place.
Oh wait...that would have taken them using some common sense and thinking about the fans to begin with. This is MLB we're talking about afterall. Guess that would be asking too much.
41Tree
      Donor
      ID: 599393013
      Fri, May 07, 2004, 14:08
the comments by MLB were annoying, and reasonably close to condescending.

when Bob Dupuy, baseball's chief operating officer said "The bases were an extremely small part of this program. However, we understand that a segment of our fans was uncomfortable with this particular component and we do not want to detract from the fan's experience in any way."

a segment of the fans?!!??! that pissed me off.
42Mattinglyinthehall
      Leader
      ID: 1629107
      Fri, May 07, 2004, 14:22
Kudos to the Yankees, Congressman Nethercutt, Mike Mussina, Bob Feller, John Kruk, Fay Vincent, and everyone else (I gather the list would take me all dy to compile) who made their outcry public and heard and thus had a hand in MLB backing off the ad campaign.
43Khahan
      ID: 153241812
      Fri, May 07, 2004, 15:06
It pains me to no end to say this, but it should be said: "Way to go Yankees. Nice decision. Way to stand up for the game and for yourselves."

OUCH. That still stings.
44CanEHdian Pride
      ID: 46033123
      Sat, May 08, 2004, 14:19
RE 41:

Is what he said not true? It upset the purists out there. Not everyone was distressed or much cared about what was going on. That is the reality of it.
45JeffG
      Leader
      ID: 1584348
      Fri, Jun 11, 2004, 16:29
Today 6/11 was supposed to be Spiderman day. I guess it went away.
46blue hen
      ID: 331038201
      Sun, Jun 13, 2004, 02:02
They gave out masks and such at the Yankees game according to Yankees radio.
47Cblack
      ID: 4011137
      Sun, Jun 13, 2004, 08:02
Today is Spidey day at the Tiger game. They are giving away masks and something else. I want to say Spidey gloves to go with the mask. Still would be a cool give away for the kids.
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