RotoGuru Computer Forum

View the Forum Registry


Self-edit this thread


0 Subject: Choosing Website Domain Names

Posted by: Chuck
- Sustainer [169212110] Fri, May 21, 2004, 14:06

I was wondering if anyone could give advice regarding domain names and how to select one that is memorable for people to use.

A little background on this situation:
I am in charge of getting my church set up with a domain name. We commonly go by "Aitkin's Westside Church" when we do publication.

The obvious names of:
westside.org/com/net
westsidechurch.org/com/net
westside-church.org/com
are taken.

westside-church.net is available (though I don't really like the hyphen).

Other names I have come up with as possibilities which are available as .org are:
westsidechurchaitkin
westsideaitkin
westsidecalvary
calvarywestside
mywestside
westsidewelcome
aitkinwestside

I am not necessarily looking for a specific suggestion (though I will listen to those thoughts), but am more looking for principles in determining a good name.

I tend to think that alliteration could be helpful, and am against punctuation (i.e. hyphens), but that's my personal thought. Also, what are your thoughts on using something other than .com/.org. Obviously, if you go past those 2 (and sometimes .net) your options open up. But will people get used to typing in ".info"? Any feedback on choosing a good domain name?

Thanks in advance.
1PermDude
      ID: 2343587
      Fri, May 21, 2004, 14:10
How about www.AitkinsWestsideChurch.com or www.AitkinsWestsideChurch.org? Both are available.
2Chuck
      Sustainer
      ID: 169212110
      Fri, May 21, 2004, 14:21
Is 3 words too much to be "catchy," though?

I'm not saying it's a bad thing-- that's probably the most logical one available if people will remember it (and know not to use an "'" in the name).
3Chuck
      Sustainer
      ID: 169212110
      Fri, May 21, 2004, 14:27
Our weekly print publication (quasi-bulletin) is entitled Westside Windows. Westsidewindows.org is also available.

A note on the above, though, is that people commonly call us simply "Westside Church" as most people live in the town, and do not use the town name in referring to the church.
4KrazyKoalaBears
      Leader
      ID: 517553018
      Fri, May 21, 2004, 14:31
Realistically, who are the people who are going to visit this web site? Do you care if someone in Japan finds you in a search engine? Do you care if someone decides one day to see what typing in certain words will produce? And on and on and on.

Based on my experience with domain names, this is what I've come up with...

1. If you don't care about a worldwide reach, go with what makes sense. In your particular case, I think aitkinswestside is appropriate. Even aitkinswestsidechurch would be appropriate. There's no need to condense the name when you're looking at local viewership. For instance, I did the web site for a friend of mine for countrysidedrycleaners.com. They have no desire (hope?) of being bigger than the local area, so it's best to call it exactly what it is. Other examples for things I've worked on are charlottesville-dining.com and lee-jackson.org.

2. If worldwide exposure is your desire, short is sweet. For instance, I couldn't believe 2dips.com was even available when a friend and I had an idea for an ice cream tasting web site. Needless to say, I snatched it up right away. I also have pixelhills.com. The shorter, the better. BUT, don't comprimise your name too much for this. 2dips.com makes sense, but we also bought twodips.com. The 2 is logical in this sense. Don't do something like me2u4fun.com or some crap like that.

3. If you want what you want, then get it. kafenatid.com was what I wanted. I got kafenatid.net as an extension of that. ihatemyinlaws.com is another example. I could have looked for other, shorter, domain names, but I wanted what I wanted. Same with my personal site smoothysmooth.com.

4. Stick to .com, .net, and .org. The others seem to be overrun with cybersquatters and people out to hit you with a million pop-ups. I can't recall a single .biz, .info, etc. that was useful. I'm sure they exist, but I don't know of many (any?)

5. Hyphens are NOT evil. A lot of people will tell you that hypens are bad. They're not. They're practically expected nowadays as cybersquatters have bought most of the useful domain names. Most people don't just randomly type in a domain name anymore. They usually run the name through Yahoo or Google for fear of accidentally stumbling upon a porn site. Which brings me to...

6. Rank, rank, rank. It's all about rankings. charlottesville-dining.com is ranked 2nd on Google for a search for "charlottesville dining" and 1st for a Yahoo search for "Charlottesville Dining" and 1st for a Yahoo search for "Charlottesville Restaurants" . That qualifies for a significant portion of the traffic to my site (about 90 unique visitors a day, which is significant for such a city-centric site). Most of the other portion comes from...

7. Linking, linking, linking! You need to get other people to link to your web site. Other sites with similar content are the best way to do this. Set up a link exchange. Trade a link for a link to your web site. It'll push your ranks through the roof.

I know this got a bit off topic of domain names in general, but there's more to it than just the name. All these things need to be taken into consideration... and then some! For your particular purposes, I would work with something specific to the name of your church. To me, westsidechurch is too ambiguous. There's no identity there. aitkinswestside is more intimate for your target audience, IMHO.

Lastly, for now, use nameboy.com to search domain name availability. You can store ones you like in your cart forever (at least I have). It also looks for combinations for you that you might not have thought about. Also, they're not tracked. I checked an obscure domain name on register.com once and an hour later it was registered. Yeah, THAT happens all the time, right? Not. I've never had a nameboy search bought out from under me.

And on buying, I use powerpipe.com. Cheapest with best value customer service I've found. I buy everything through them and have not had a single problem go unresolved in less than 24 hours.

5PermDude
      ID: 2343587
      Fri, May 21, 2004, 14:34
You don't want to be catchy for catchy's sake. The reason you want to try to be catchy is to lead people to your site.

It's much better to choose a name people will remember and associate with your group than to try to be catchy.

My suggestion would be to use the most common name for your group. If there is more than one, you can reserve both names and have one roll over into the other.

pd
6PermDude
      ID: 2343587
      Fri, May 21, 2004, 14:41
KKB, I came across the first useful BIZ site I've seen just yesterday, ComputerCops.biz.
7Chuck
      Sustainer
      ID: 169212110
      Fri, May 21, 2004, 15:07
KKB, PD-

Thanks for all your help. We are definately a local focus. Being in a small town of under 2000 and having a realistic drawing of no more than 10,000 in the next 5 years, we can plan on staying small for a while.

I have it down to:
aitkinswestsidechurch.org
aitkinswestside.org
westside-church.net

Though I am running through some NameBoy stuff to see if I missed anything obvious.
8KrazyKoalaBears
      Leader
      ID: 517553018
      Fri, May 21, 2004, 15:43
aitkinswestsidechurch.org
aitkinswestside.org

Personally, if it were my web site, I would buy both of these and point aitkinswestside.org TO aitkinswestsidechurch.org. For less than $8/year with Powerpipe, you might as well get both.

To me, westside-church.net doesn't cut it. You usually don't use a .net with a church. They're almost always a .com or a .org from my experience, though the .com is awkward. Further, as I mentioned in my first post, it's a bit broad for such a locally focused web site.

9Chuck
      Sustainer
      ID: 169212110
      Fri, May 21, 2004, 16:19
OK, I don't quite get the reason for reserving multiple names. Is it just to give you multiple options for people searching and, thus, more exposure?

The reality is that it's not that expensive, so I plan on doing it. I couldn't ever see it being wanted by other people since the name is so localized. I believe you, but just don't understand.

Would you consistently use one domain name? If yes, how does the other get involved. I am getting this... gradually. I just need to make sure I understand (and can justify all expenses to the board :)
10KrazyKoalaBears
      Leader
      ID: 517553018
      Fri, May 21, 2004, 18:50
For me, it's a matter of options. You can think that people are going to accept something one way, but you can't guarantee that they will. So...

For charlottesville-dining.com, I actually also have cville-dining.com (cville is a local shortening of the city name) and charlottesvilledining.com. In the end, I stuck with the hyphenated version to separate myself from the other sites attempting to offer the same info. I actually used the hypen to my advantage in this case. Further, this was an availability/branding decision as I was originally planning on having other sites for other cities around the area. All the hypenated versions were available, so it made sense to brand my sites with the hyphen all the way around.

For 2dips.com, I went with the shorter version, but didn't want to have to say to everyone, "It's 2dips.com, and that's the number 2, not spelled out." It's just easier to have both and point to the one I want to use.

In the end, for your case, it's about options. If you want to use the short version, you can use it, but you also have a backup, just in case people want to have church in there. Or vice versa. You can start with the longer version (which I would do) and then if people find it too long, you can just switch to the shorter.

It's always easy to switch when you have both names. It's not so easy to do when some cybersquatter grabs the other name after your initial purchase shows up. Within a week of 2dips.com launching, my site was getting a lot of hits to twodips.com through whois search engines (A whois search tells you the info of who owns a domain name. I always use Easy Whois as I've never had a problem with my searches being tracked and subsequently losing a domain name through that tracking). I guarantee you that had I not purchased both, I would be stuck with just one. You shouldn't run into this problem, but always better to be safe if you have two options in mind.

And if the board doesn't like the idea, buy it yourself and then sell it to them for $100k when they want to use the discarded domain name instead. LOL! ;)

11CanEHdian Pride
      ID: 46033123
      Sun, May 23, 2004, 16:42
KKB,

I'm thinking of moving a website that I was running on Personal Web Server to a dedicated Web Server so that I don't have to worry about my keeping my computer on and so i can obtain a better domain name. I was wondering if you could give me a general idea of how much i'd be looking at paying monthly as well as the length of an agreement that i'd be looking at.

I plan on running a pretty small site that uses some PHP scripting. I'd like to purchase 2 domain names but only plan on running the site for 6 or 7 months of the year.

Any idea what i'd be looking at in the way of hosting/domain costs and furthermore, do you have any suggestions?
12KrazyKoalaBears
      Leader
      ID: 517553018
      Sun, May 23, 2004, 17:56
EH, I do my own hosting and offer hosting plans as cheap as $10/month at k-host.com. However, I only do it as a side thing for people I know. It's not set up for 24/7 technical support, etc. Plus, I know you can find cheaper plans if you look around.

I've heard good things from some people about GoDaddy and a friend of mine offers much better service/prices at GleemHost.com

Beyond that, I really don't know too much because, as I said, I host all my stuff myself. I really haven't looked for anything as a result of that. If you're truly looking for a dedicated server (you should have TONS of web traffic before you go this route), I would recommend Ventures Online (who I use to run my hosting) or RackSpace

13CanEHdian Pride
      ID: 46033123
      Sun, May 23, 2004, 19:01
KKB

Thanks for the link to GoDaddy, I think they have a package that is perfect for me. I'm currious however, what are "email forwarding accounts"?

Are these reserved email addresses that forward to a single account or are they addresses that you can forward email too? Any idea?
14KrazyKoalaBears
      Leader
      ID: 517553018
      Sun, May 23, 2004, 19:11
My guess is that you can say "forward name@domain.com to name2@domain2.com"

So, you could set up one email account for your site and forward others, like info@domain.com, sales@domain.com, admin@domain.com, etc. to that one account.

I'm kind of surprised they don't just give you 50 email accounts, but maybe that's how they get their prices so cheap.

RotoGuru Computer Forum

View the Forum Registry


Self-edit this thread




Post a reply to this message: (But first, how about checking out this sponsor?)

Name:
Email:
Message:
Click here to create and insert a link
Ignore line feeds? no (typical)   yes (for HTML table input)


Viewing statistics for this thread
Period# Views# Users
Last hour11
Last 24 hours11
Last 7 days22
Last 30 days55
Since Mar 1, 20071234812