Communitarian masters did not want citizens to be fruitful and productive and to practice genuine benevolence. They attacked the 'work ethic' (self-reliance, productiveness and other virtues) and preached the communitarian service ethic, ie., the slave ethic. In order to degrade them and destroy their dignity, the masters urged their people to practice greater selflessness. To eradicate their independence, autonomy and personal conviction, the masters cunningly kindled a sense of community, a spirit of collectivism, and committment to social service. They wanted to produce a particular type of citizen for their 'New World Order' - a servile communitarian slave. A selfless mindless masochistic, self-defeating human being. A weak dependent individual who has so squandered his own skills and abilities that he feels like scum. A cringing, slavish person who has no sense of self-worth or self-respect, who can't think for himself, and who needs, even craves domination. A brainless frightened animal who has a blind and boundless devotion to his masters, who lives in abject fear of their awesome power, and who passively endures evil, readily submitting to their commands, even when they trample underfoot all of man's rights, and with insane abandone pursue their passion for death and destruction.

RULE 12: Pick the target, freeze it, personalize it, and polarize it." Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)